Most of us currently got a Facebook page. Some of us even follow Twitter and view YouTube videos. But if you think that you got the latest on social media, you need to think twice. Here’s our guide to the next wave of social media sites that you need to be familiar with.
- Tumblr -allows you to build a personalised blog using a wide variety of content from your browser, phone, desktop or email. It’s great for sharing visual content and with more than 200 million bloggers registered with the site, it’s possible to build up a big following if you post particularly good content.
- Instagram – grown to be one of the most popular social networks in the world for visual media sharing on mobile devices. Users can also connect their accounts to Facebook, Twitter, Tumblr and Flickr. It’s popular among celebrities – the most popular is Justin Bieber with more than 20 million followers
- Pinterest – Users pin images onto boards to create collections with particular themes, such as cars, homes, party ideas, or DIY tips. Collections are shared and users can “repin” images from other people’s board onto their own visual bookmark. Companies also add their own ideas to find out how consumers are likely to respond to their products.
- Flickr – a photo-sharing and video hosting network that has 87 million members and is still growing. Its mobile apps are easier to use on your phone, so the site is one of the cool places to upload pics and create albums.
- Snapchat – it can only be accessed on your mobile device and allows you send photos or videos to your friends. Its unique element is that the photo or video self-destructs and deletes a few seconds after it has been viewed. Snapchat claim users now send more than 700 million photos and videos per day.
- Vine – allows users to record and edit six-second long looping videos that can be viewed by other Vine users or shared on other services such as Twitter or Facebook. The company was bought by Twitter shortly before the website launched in January 2013.
- Reddit – allows members to submit content, such as text posts or direct links, to a bulletin board system. The content is divided into thousands of categories (50 can be seen on the front page) called “subreddits”. Users can then vote content “up” or “down” to determine the position on the page.
- Foursquare – records the locations a user likes to go and then aims to deliver personalised recommendations of the best places to go near wherever the user is. The company has recently launched a new related app called “Swarm” that allows your friends to know where you are by checking in your location and then helping organise the group of friends to meet up at a specific location sometime later.
- Pheed– its new, but youngsters have been quick to sign up. It brings together the best of many of the other popular social sites, such as Facebook, Twitter, Tumblr and Instagram – all rolled into one young social network on the web and mobile. It combines text, video, images and audio, and includes a live broadcast option.
- Medium – a microblogging platform that enables you to publish stories or ideas. Once an entry is posted it can be recommended and shared by users. Posts can be voted up and content can be assigned a specific theme. Users can also curate their favorites.
If you need help with understanding how these sites find in your online marketing please contact Team Discovery.