google-bert

BERT: Google’s latest search algorithm to better understand natural language

BERT will impact 1 in 10 of all search queries. This is the biggest change in search since Google released RankBrain. Google is making the largest change to its search system since the company introduced RankBrain, almost five-years ago.…
chrome-incognito
,

What Chrome’s Incognito changes mean to the metered paywall vs. freemium debate

For years now, media companies using metered paywalls have played a cat-and-mouse game with the users of their sites. Today (July 30), the latest round of that game promises to get more difficult. For a certain segment of visitors to metered…
newsblog

The dangers of data collection

Data mining is being used to target individuals, both by advertisers and organised crime. Andy Smith FBCS CITP examines the role played by data aggregation.  One of the key issues online and in the modern world, is the ability for organisations,…
newsblog

GP PRACTICE MANAGER PROSECUTED FOR UNLAWFULLY ACCESSING PERSONAL DATA

Shamim Sadiq, a GP practice manager at Hollybrook Medical Centre in Littleover, Derby, was suspended by her employer on 3 November 2017 for unrelated matters and dismissed later that month. In addition to being employed at the surgery, she…
before-after-commands

New Google Search Commands – Before: and After

Google’s Danny Sullivan today announced new search commands, the before: and after: commands. The new commands allows users to restrict searches to specific dates. The new search command is something Google is testing.How do the Before/After…
google-guidelines-2019

Google updates its search quality rating guidelines

Google has published a revised version of the 164-page set of guidelines used to help human 'quality raters' evaluate online content and provide feedback to GoogleGoogle is out with an update to its search quality rater guidelines that…
remove-personal-info-from-google

How to Remove Your Personal Information from Google

Google is an integral part of our lives. We use it for research, reading and getting from points A to B.Thanks to the internet of things, some of us even have a Google Assistant, ready to answer any question or even settle a family dispute…
ppc-kpis

The 10 Most Important PPC KPIs You Should Be Tracking

Key performance indicators, or KPIs, are used across almost every industry as a metric of how well something is or isn’t working.In PPC, you can use KPIs to determine how successful your campaigns were.Understanding the key indicators…

Data Protection Update - April 2019

Data protection and 'no deal' BrexitThe possibility of the United Kingdom (UK) leaving the European Union (EU) without a deal, even at the end of any extended period agreed with the EU, is a real risk for businesses to consider and plan…