Unfortunately, it can be very hard to get good backlinks and they are very important if you want to get high rankings on Google. Sometimes, the reason why other people don’t want to link to you is because of your website. Here are seven reasons why other people don’t want to link to your site.
1. Your website looks like it’s from 2005
A decade is a very long time on the Internet. If your website was designed in 2005, it will look extremely outdated. The Internet is full of good looking websites. If your website can’t compete with them, people will go elsewhere.
Your web pages must be easy to read. Use a modern design, big headlines and an easy to skim page structure.
2. A bloated website
If you have fifteen different pages on your website that basically contain the same content, it is difficult to choose the most relevant page for the link.
Make sure that your website has a clear focus and that it’s easy to find the right pages on your site. Having many pages with slightly changed content will only trigger Google’s Panda algorithm.
3. Broken links and images
If the main page of your website contains a big broken image then people will think that your website isn’t updated anymore. Nobody wants to link to dead pages.
4. Your website is so slow
If it takes too long until your website is rendered in the web browser, most people will shift to other pages. Plus, page speed is a ranking signal for Google. Make sure that all your web pages load quickly.
5. Outdated Content
Is your last blog post several months old? Better update or remove it from your website. If you can’t maintain a blog, it can do more harm than good. People don’t link to abandoned websites.
6. Too many ads
A website that contains plenty of ads does not look like a professional site. People do not want to link to ads. They want to link to pages with content.
7. Unoriginal Content
It’s likely that many people will link to your site if your content can’t be found anywhere else. For example, there are more than 14,600,000 results for the search term “how to clean your pc without a technician”.
If your page is one of them then you must offer something special so that people link to your site and not to the other sites.
Search engine optimization requires some work. If you invest some time into optimizing your website, you will get more website visitors, more customers, and more sales.
If you want to know more about how people can link to your website, talk to Team Discovery.