Entries by Nathan Gaskin

Factor #2 Keyword appearing in Top Level Domain

The keyword within your domain name is so important. Search any keywords in a live domain name, you will find that the domain will be at the top organic search result (or very close). The domain name is also important as this is what people see. If you are a Professional Golf Shop and you […]

Factor #1 The Age of the domain name and the affect on ranking

Matt Cutts, Google spokesman for SEO, argues the age of your domain name is a factor Google takes into account when ranking your website. However, domain age is not really that important. Google’s algorithm observes how old your domain is from how long ago that domain had content on it. ECreative argue once your domain […]

Simplicity in Design

One of my favourite places for inspiration on the internet is www.tedtalks.com. For many reasons, the design of their website is impeccable, the speakers they get are fascinating and the community of bloggers they have is enticing. Moreover TED gives me plenty of ideas for my business in website design. This video from David Carson https://www.ted.com/talks/david_carson_on_design on grunge […]

…how do I use LinkedIn?

One could never truly decide which is the most influential social media platform. For those with B2C products it might be FaceBook or Pinterest, for journalists it might be Twitter or LinkedIn. LinkedIn is currently one of the most important social media platforms for B2B services. Therefore, for small business owners it is important we use it […]

Google’s surreptitious shake up

Google is notorious for the secrecy of its search algorithms. Google has treated its algorithms with such secrecy no one outside of Google knows truly what it is. Even the employees who leave Google do not know what the algorithm truly is anymore because it is changed so many times per year. These are usually […]

The most valuable resource available

Time is so incredibly precious to us all. Much research has been done into how time really works. Many novels have been written about time travel. Most of us have wished for more time. I myself would pay a lot of money to acquire more time during the day to perform all of my tasks […]

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The importance of Social Media

Traditional advertising does not to have the same effect as it once did. Buying TV time and advertising in the yellow pages does not quite fill the space it once used too. The consumers can get around the traditional techniques of advertising. With pause and rewind TV and the shift to online newspapers the public […]

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Client acquisition not follower acquisition

My clients often ask me to help them acquire a large following of people for their social media marketing campaign. I want to use this blog post to explain why this concept does not work to acquire clients as well as people think it will. Having a large follow rate, or large group of connections […]

Online Credibility

Credibility is the quality of being trusted and believed in. Credibility is imperative to the success of your business, whether it is virtual reality or reality. Credibility is a fundamental business principle that your business needs to pursue to achieve success. There are a number of different types of credibility in the business world, this article […]