online credibility as text

Credibility is the quality of being trusted and believed in. Credibility is imperative to the success of your business, whether it is virtual reality or reality. Credibility is a fundamental business principle that your business needs to pursue to achieve success.

There are a number of different types of credibility in the business world, this article will focus upon Online Credibility. The contemporary spectrum of Website consumers are cynical about details they read.

In this article we will lay out 4 points that will help you to raise your online credibility: Structure, methods, response, evidence.


A recent study in Stanford in their persuasive Technology Lab into  content structure showed some useful results. When the reader  looks at the page for the first time they notice the prominent features. Then the reader will interpret the prominent features. The semanticity of what the reader first reads will then be how the reader views your site and your company from then on in.

This shows the importance of having the right information in the right place.


To enhance your online credibility there is no better way than organising the structure of your site. However, there are other methods, e.g. if you are on social media sites (if you are not then you need to be) you can get mentions on Facebook, Twitter, or, LinkedIn to give your site and company a reference. Depending on the reference i.e. how much credibility the reference itself has, this will effect the Credibility Impact.


People will respond to your company, whether this is in a positive or negative way you cannot tell. In contemporary society everything is being reviewed online. It is your job to make sure that you get great reviews via FaceBook, Twitter, LinkedIn and other platforms about your business as this is taken notice of.


The evidence of your credibility is essential. You must have evidence that you can do work properly. This can come in the form of testimonials from previous clients, or even the product you produced for them.