You may be ranking now — but when the next Google update hits, you’re gonna fall. Just go ahead and vary your anchor text, write great content and build niche relevant links.

It won’t matter. That is…unless Google TRUSTS your site.

We are going to show you how to get Google to trust your site  so much that you’ll never lie in bed awake worrying about their dreaded updates.


Get Some TrustRank

Everything you know about Google Penguin is wrong.

Here’s why:

If you asked 10 SEO gurus what Google Penguin targets, 9 will just reply the same three words: “over- optimized anchor text”.

Nope. It’s all about trust.

The SEO community was brainwashed into thinking that anchor text is the end all be all of Google Penguin because of one post by

After comparing sites that were hit by Penguin with those that survived, they concluded that:

“…every single site we looked at which got negatively hit by the Penguin Update had a “money keyword” as its anchor text for over 60% of its incoming links”

In other words, if you were hit by Penguin then it MUST be from overly-optimized anchor text.

Everyone in the SEO community drank the anchor text elixir and agreed that Penguin was all about anchor text. And they changed their SEO strategy to include “vary your anchor text”.

But they somehow ignored this quote from the same article:

“Having over 60% of your anchor text being a money keyword did not guarantee that your site would be hit by the penalty (many of the sites not affected had numbers just as bad“).”


It’s either about anchor text or it isn’t. You can’t have it both ways.

And when doing our own informal analysis of sites that got hit by Penguin vs. those that didn’t, there was only one thing separating them: trust.

Moz has their own metric for trust (called MozTrust):

“A webpage with a high MozRank but large MozRank-MozTrust disparity usually performs poorly in search engines when it is compared against a web page with a lower MozRank but smaller MozRank-MozTrust disparity.”

Meaning MozTrust and Majestic SEO’s TrustFlow closely correlates to higher rankings.

In other words, not only does trust help make your site strong against Google updates but it helps you rank better in the first place.

There’s no doubt that trust is the secret armor that bullet-proofs your site from Google slaps and its updates.

But there’s another reason for you to put trust on your SEO radar screen: negative SEO.

There’s a lot of talk about negative SEO these days, but it’s totally exaggerated.


Because: “Google doesn’t penalize sites that they trust”.

But if you run a low-trust site, you’re a sitting duck the next time one of your competitors feels like knocking you out of the top 10 with some negative SEO techniques.

With that, it’s time to get some trust. How?

  • Get On-Page Trust Optimization
  • Size Matters: Look Like a Big Brand
  • Get a Trustworthy Domain Info
  • Get Trusted Links
  • Have Google News Site Backlinks

Now if you’ve ever contemplated how sites with poor PR can rank above high PR websites, you may have your answer.

And if you have been depending on the quality of your links on PR or site age alone you’re losing something that could keep your sites ranked for years.

If you want to know more about website TrustRank for your website, talk to Team Discovery.

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