Entries by Peter Gaskin

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Have a safe cyber festive season

The 30th November every year since 1988 is “National Computer Security Day” (https://nationaltoday.com/national-computer-security-day/) – it is a reminder of a dangers in our digital world. All our minds this year have been on Coronavirus and recently the flu virus. Most of us have probably had the coronavirus and flu vaccinations. Have you given thought to […]

The Google Chrome Update: Don’t Get Labelled ‘Not Secure’

From July 2018, Chrome are updating their browser. The implications will have massive effects for website owners, entrepreneurs and marketers. Get the low down on the changes, and how to avoid that unthinkable ‘Not secure’ label… In July 2018, Google will release their latest version of Chrome… …the updated browser, Chrome 68, will have BIG IMPLICATIONS for many unsuspecting site owners. […]

Is print a more trusted type of ad than online ads?

Some people claim print is dying; however, there are some indicators that this is not happening as fast as many would suggest. Trust in advertising is something of interest to many businesses and in particular how trust in the UK market is changing in the light of fake websites, fake reviews on many sites etc.  […]

What is Email Phishing?

Phishing is when a 3rd party, typically a hacker or malicious website, uses the brand identity of a company to lull a user into exposing private information. There are two types of email phishing: Phishing emails that come to you Phishing emails that come from you Phishing emails leverage the brands of legitimate businesses to implant malware […]

Google Update that you Should Do Now

There was a significant Google algorithm update last June 25. The webmasters and SEOs are buzzing all week about it’s significance of its effects on many websites. Rather than succumbing to the information overload that comes with frequent “quality updates” from Google and forgetting about the other times that you saw the same problems, let’s cover […]

Promote your business in the online election

Search engine optimisation is like canvasing votes in an election to promote your business. Our individual votes do not have a big impact but when lots of people vote for one candidate then those votes make an important difference to whether that candidate is first past the post. Team Discovery’s business is about helping clients […]

Tips to stop WannaCry ransomware type attacks

In the last few days, WannaCry ransomware shut down businesses across 150 countries and infected hundreds of thousands of machines, making it the largest ransomware attack in history.  You might find these tips helpful to protect against future WannaCry ransomware  attacks. General Protection Tips These tips are used to protect IT environments and thwart crypto […]

Voice Search Is Taking Off

Voice Search Is Taking Off A recent report from Stone Temple Consulting compiled some very interesting data related to voice search. You can read their full study here but here’s the takeaways: Those under 24 are 33% more likely to use voice search in public (51.6% will). 70% of people say they use voice search […]

What Is Google Click Identifier (Gclid)?

Gclid is a globally unique tracking parameter (Google Click Identifier) used by Google to pass information back and forth between Google AdWords and Google Analytics. If you enable URL auto tagging in Google AdWords, Google will append a unique ?gclid parameter on your destination URLs at run-time. How is it useful? The gclid parameter is […]