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Facebook to Monitor Everywhere Users Have Been for Highly Targeted Ads

Advertisers can now target Facebook users based on where they’ve been in the real world. The social network is allowing thousands of companies to serve ads specifically to people who have walked into their physical stores, in order to…
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New Ranking Factors: Rebooting for Relevance

The Searchmetrics Ranking Factors study opens with a bold assertion: Traditional ranking factors have become irrelevant. Technically, it’s not ‘out with the old, in with the new’; it’s a recognition of the need to adapt to new realities.…