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21st Oct 2008 Making sure not to get banned from Google.
Though no website can be banned without a reason. Google can ban your site without a warning. The practice is mostly used for domains which have been in violation of the Terms & Conditions of Google Search Engine, and/ or were breaching policies of Google. Given that Google now provides over 70% of all Internet search traffic, the last possible thing any small business site owner would want is to be banned from the Google index!
Below are some tips on making sure that we don?t get banned from Google. These tips were taken from www.bytestart.co.uk/content/promotion/7_7/google-ban-how-not-to-get.shtml
Spam
Never, ever spam. This involves sending a large amount of unsolicited mail via your domain mail server. Although the legality of mass mailing is a grey area, sites which do this deserve to be banned by every search engine.
Link Farming
Link Farms, or Free-for-all links pages exist solely to help listed sites gain higher search engine rankings. These are bad neighbourhoods and are frowned upon by the major search engines. Obviously you can't control which sites link back to you, but you can ensure you don't link to link farms.
Excessive Links
Now that so many webmasters are more obsessed with their Google Pagerank than the amount of quality traffic they receive, link pages are fuller than ever. You should try not to place too many outbound links on a single page. If you do need to link to 100 or more sites, place the links on separate pages.
Cloaking
Seen by many SEO specialists as probably the thing most likely to result in a Google ban, cloaking involves creating one page designed specifically for the search engines, and another which will appear for the user. This is search engine manipulation at its worst.
Selling PageRank
Some sites have gone so far as to sell PageRank - i.e. selling links on highly ranked pages. You can sell links (i.e. advertising), but you cannot sell links for the stated purpose of increasing Google Pagerank.
Doorway Pages
A few years back, doorway (or gateway) pages were as common as normal pages - these are usually small pages, crammed full of keywords, designed solely for the purpose of gaining high rankings. They usually look awful and a site which uses a lot of doorway pages is likely to be penalised.
Excessive Cross-Linking
Some webmasters create multiple site, often with identical or similar content. They are then heavily linked together with the sole purpose of increasing Pagerank. Not recommended. If you have several sites, inter-linking is fine, but in moderation as with all search engine marketing techniques.
Submitting multiple URL's from the same site
An example would be for a webmaster to submit mysite.com and mysite.com/index.html to the Google database, thereby essentially trying to get two search results for the same page. If Google doesn't find a new site quickly anyway, just submit your index page ONCE!
SEO Software
Don't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate Google's terms of service. Google does not recommend the use of products that send automatic or programmatic queries to Google.
Following the above tips and being true to the quality of our website would give us more chances on getting quality clickers/visitors to our website site.
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Copyright acknowledged
Source: www.bytestart.co.uk/content/promotion/7_7/google-ban-how-not-to-get.shtml
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