|
15th Nov 2006 Google's Video-Search Challenge
Google could be prompted by its acquisition of YouTube to improve its video search capabilities. It is one area where it lags behind rivals. The search engine controls 50 per cent of the world's text-based search market, but its homegrown video offering, Google Video, ranks behind Yahoo! Video, News Corp's MySpace and MSN Video. Announcing Google's YouTube acquisition, co-founder Sergey Brin said that video would become the company's new search focus, but YouTube doesn't make Google's video search technology any better. It simply provides a massive amount of content to index and place ads on. Google's search technology recognises tags, not images in a piece of video. Blinkx, a video-search rival, is able to retrieve results using voice and picture-recognition technology. It says it can identify between 500 and 1,000 famous faces. Voice content recognition is the next step. Podzinger is considered to be leading the field there. It uses a program that 'listens' to the audio in video files and produces a searchable transcript.
Back |
