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Case Study: RI-Wine of Ascot
RI-Wine of Ascot has run their business for over 25 years and ship Wine, Champagne, Spirits, Old Vintages, Gift Packs, Hampers, Wine Accessories all over the world.
The old company web site was redesigned by Team Discovery. The objectives were:
- create a new fresh professional design to reflect the company image
- improve the navigation on the web site
- create convenient but simple content management system to allow RI-Wine to update the web site themselves
- transfer existing content (about 50 HTML pages)
- help RI-Wine to establish the dialogue and contacts with new clients and partners
Since the redesign was finished, a lot of new information was added showing the wide range of products. For example "World of RI-Wine" sections shows the countries and vineyards which RI-Wine works with.
Several advertisement campaigns were launched - Fifa 2006, Christmas, seasonal offers, etc. Specially designed Flash advertisement banners were created to provide cross-server advertisement and guide visitors to promoted information.
Content Management System (CMS)
Content Management System is based on Macromedia Contribute and allows RI-Wine of Ascot to update the content from their office computer.
Web site Statistics
Detailed statistic reports allow RI-Wine to trace the visitors activity on the web site and results of marketing campaigns. Statistics is generated daily and shows:
- number of visitors per day, month, etc
- number of visits from Search Engines and other web sites
- keywords which visitors use to find the web site
- trace the time visitors spent on web site
- other useful information