Information

Case Study: CW Airport Parking

http://www.cwairportparking.co.uk

CW Airport Parking is a division of the highly regarded Commonwealth Coaches and offers travel and private hire, park & ride, "Meet & Greet" services in the Heathrow Airport area.

The objectives for this project were to create a web site:

to allow visitors to book online parking and "Meet & Greet" services online
for promoting new business
to provide the information for new and regular client
easy to maintain by office non technical personnel

Design

An exclusive fresh design was created to reflect the company image with a clear and convenient navigation structure which allows visitors to quickly find necessary information and to feel comfortable browsing site.

Booking Form and Online Payment System

Booking Form allows visitors to choose the convenient start and end time for parking, select additional services. Visitor can see the final fees and make some recalculations before confirming the booking fee. Online Payment System allows to make safe secure payment and validate the Credit Card details.

Content Management System (CMS)

Content Management System is based on Macromedia Contribute and allows CW Airport Parking to update the content from their office computers.

Search Engine Optimisation (SEO)

In all stages of development we took into account SEO rules to provide effective SE optimisation campaign after web site launch. Team Discovery helped CW Airport Parking to minimize the time for successful registering in main Search Engines and to provide a steady flow of booking through the web site.

Web site Statistics

Detailed statistic reports allow CW Airport Parking to trace the visitors activity on the web site and results of marketing campaigns. Statistics are generated daily and show:

number of visitors per day, month, etc
number of visits from Search Engines and other web sites
keywords which visitors use to find the web site
trace the time visitors spent on web site
other useful information